Certain brands have obtained throughout the last times to create images name brand of global character and have managed to connect with the consumers of an ample way, much more ambitious.
The world-wide market more and more is globalised. The brands that prevail in a country can be the same that prevail in the country over alongside and the relations between products and consumers are less and less local and less specific. Every time, the brands are seeing as its conquest of the consumers must be more and more ambitious and must reach more and more scenes in more markets. The brands must be able to create a presence that are attractive from a global way, without for that reason forgetting the local consumers.
This is what it is possible to be learned, as great general conclusion, seeing the list of the 10 sold brands more anywhere in the world in mass-consumption products. Kantar Worldpanel finishes publishing its Brand Footprint more, the list of sold brands anywhere in the world, in which it starts off of how many homes anywhere in the world they are buying a concrete brand to establish what is what interests to the consumers throughout the world. Their conclusions allow to understand better how the tastes have a luck of general and generalist element more and more, although are also local questions in which it supposes the consumption.
Of the results of the study and of analyzing which are the brands that have been strained in the top ten more of the sold brands (the list of the ten sold brands more finishes it publishing BusinessInsider) can be drawn certain conclusions.
The great names stay
Certain brands have obtained throughout the last times to create images name brand of global character and have managed to connect with the consumers of an ample way, much more ambitious. So to speak, brands exist that have obtained that anywhere in the world knows its name and that is not corner of the planet in which they are not present, as it is the case of Coca-Cola. This massive conquest of the world has assured them its presence as the bought recognized brands more and more and it is not necessary more to see the list of the 10 more popular brands of the world, those that more consumers buy, to see it.
Which are the 10 brands with more pull in the consumption product global market?
The list heads it Coca-Cola, but after her other brands with global popularity are positioned. Colgate, Lifebuoy, Maggi, Lays, Pepsi, Nescafe, Indomie, Knorr and Dove are the brands that complete the listing.
The power of the emergent markets
The great brands, or the brands that aspire to being it, must more and more have control of the emergent markets and, mainly, of their presence in the same and the paper that play in them. The consumers of these markets more and more must be able at the time of deciding who prevails in the market of global consumption.
Thus, the weight of these markets is brutal in which to growth of brands of consumption it touches. Of the total growth of the market year in the last analyzed, 82% have corresponded to emergent markets. But not only this data is excellent: to see the top they also ten demonstrates that the emergent markets must much say. In him brands with reach limited those markets have been strained. Number 8 is Indomie, an Asian brand of instantaneous noodles that is leader of the market in Indonesia and that has been sent to the conquest of Asia. The 3 are Lifebuoy, a brand of Unilever that has managed to position itself thanks to action in markets as the EAU or Indonesia or in China.
To be an innovating brand also has much value
The brand that closes the top ten is Dove, the brand of beauty of Unilever that has become viral and in very recognized anywhere in the world thanks to their campaigns of publicity that are based, or that is its motto at least, in the real beauty. Its weight in the market is increasing and its presence in this type of listings begins to be appellant. In a year, it added, according to the data of the study, 31 million homes more and in Latin America she is one of the five brands with greater growth.